“For me, inventing is the art of dreaming without limitation. The process drives us to learn more about what currently exists, and how to find new ways to break the status quo. It teaches us to want more for our world and inspires us to seek new ways to begin again.”

Julie R.Bartholomew, M.D.

STEMinista Project, Detroit

FounderMade NYC


A simple trip to the hardware store to custom-mix the "perfect paint color" led to the advent of IMX Cosmetics -- a seamless omni-channel experience: automated cosmetic customization providing clients with access and control to create their own products, whether in-store, digitally, remotely and/or at home. Founded in 2000, IMX Cosmetics is a pioneer beauty tech company with one of the largest and most diverse global patent portfolios to date for customization of cosmetics and toiletry products.

IMX's top 30 patents have been cited over 1000 times globally by companies such as L'Oreal, Procter & Gamble, Coca Cola, Welch Allyn and many others.



RPG x IMX is a beauty-tech partnership formed between RPG and IMX. RPG has been and continues to be recognized as a leader in innovative design for the beauty retail sector. Complementing RPG’s strengths, IMX has a long history of inventing, patenting, and testing disruptive beauty technologies, and continues to be a leading innovator. The RPG x IMX partnership is dedicated to realizing the full potential of the technology described within their portfolio of over 75 patents, and seeing an autonomous, consumer-centric and personalized beauty experience be brought to market. 


With nearly two decades of ongoing research and development as well as significant foresight, RPG x IMX’s patent portfolio anticipated today’s consumer demand for AI, AR, VR, biometrics, color-scanning, RFID and the use of smart data in conjunction with the real-time delivery of personalized cosmetics. First, second, third, fourth, and fifth generation technologies within this domain have been protected, and validated by proof-of-concept testing. Combined, RPG x IMX has over 40 years of background and practice, and continues to grow its patent portfolio in ways that both disrupt and benefit the current beauty domain.






(IMX Self-Cites Removed)

Compiled by ipCapital Group 2017


Julie R. Bartholomew, M.D.

Dr. Julie Bartholomew is the Co-founder and Chief Innovation Technology Officer of RPG x IMX, a collaboration of innovators in retail design and beauty customization technology. An accomplished social entrepreneur, award-winning inventor, panelist, keynote speaker and medical doctor; Dr. Bartholomew has been a named inventor on over 111 patent filings resulting in over 75 granted patents. She is one of an elite group of women representative of only 7.7% of female inventors in the United States. 

Dr. Bartholomew’s many accomplishments include:


  • Launched the IMX Cosmetics brand into Nordstrom, Fred Segal and Barneys New York

  • Awarded 5th place in patent innovation in Southeast Michigan

  • Featured on the cover of Crain’s Detroit Business, June 2014

  • Served as an industry Global Health and Beauty Association (HBA) speaker 2004, 2012 and 2014

  • Recognized by Crain’s Detroit Business as one of 2018’s Notable Women in Manufacturing

  • Served as an industry futurist expert on beauty customization at FounderMade, 2017

  • Member of Michigan Women’s Foundation, Michigan Women Council in Technology (MWCT), Automation Alley, Cosmetic Executive Women (CEW), Detroit Economic Club (DEC), and The Power of 100 Women

Dr. Bartholomew’s speaking engagements include:


  • RFID Journal Live, Chicago

  • FounderMade, NYC

  • INTEGR8 INDUSTRY 4.0, Detroit

  • AI Summit New York, NYC

  • HBA Global Conference, NYC

  • Michigan Science Center, Detroit

  • Makers Faire at The Henry Ford Museum, Dearborn

  • Michigan Women’s Foundation--University of Life Conference, Rochester

  • Girls are IT Conferences at The University of Michigan, Dearborn

  • Downtown Boxing Gym Youth Program, Detroit

  • Michigan State University College of Social Science Honors College, East Lansing

  • Personalization Beauty Summit, San Francisco (Keynote Address)


Dr. Bartholomew earned a Bachelors of Science degree in Multidisciplinary Studies with an emphasis on Sociology and Psychology from Michigan State University and went on to earn her Medical Degree at Wayne State University.